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Agencies templates

Agencies win or lose time at the start of a project. A clear client onboarding form and creative brief mean the team starts with goals, audience and deadlines instead of guessing.

These templates cover the agency workflow from first enquiry to kickoff: qualify the lead, quote the work, sign the NDA and collect the brief.

Which agency form do you need?

Tips for faster agency onboarding

Send the brief before kickoff

A completed brief turns the kickoff call into a discussion of strategy rather than a list of questions.

Ask for references as files

Brand guides, examples and logos uploaded with the brief stay attached to the right client.

Use one link per client

Share the same intake form with every client and add ref=clientname to the link to see who each response came from.

Frequently asked questions

What should an agency client onboarding form ask?

Business goals, target audience, key contacts and who approves work, deadlines, budget, brand assets and access to existing accounts. Ask for examples of work they like.

What is the difference between a client intake form and a creative brief?

The intake form collects background about the client once. A creative brief describes one piece of work, such as a campaign or a website, and is filled in for each project.

Can clients sign an NDA in the same process?

Yes. Send the NDA form first. Each signature is saved as a PDF with an audit trail.