Branding Questionnaire Template
A free branding questionnaire for designers and agencies. Get the brand's story, audience, style and scope before you design.
Use templateAbout this template
Ask branding clients about their business, ideal customers, competitors, personality, style and the deliverables they need, so the brand project starts from a clear brief.
Common uses
- Branding agencies
- Freelance designers
- Rebrands and new businesses
Key features
- Audience and competitors
- Brand personality
- Deliverables and timing
What this template asks
What's your name?
Short Text
What's your email address?
Email
What's your business called?
Short Text
Describe your business in one or two sentences
Long Text
Who are your ideal customers?
Long Text
Who are your main competitors?
Long Text · Optional
Which words should describe your brand?
Multiple Choice · Bold, Friendly, Premium, Playful, Trustworthy, Modern
What do you need?
Multiple Choice · Logo, Colors and fonts, Brand guidelines, Website design, Social media graphics
Share any brands or designs you like
File · Optional
When do you need it?
Single Choice · Within a month, 1 to 3 months, 3 months or more
Frequently asked questions
What should a branding questionnaire include?
The business name and story, ideal customers, main competitors, the words that should describe the brand, the deliverables needed, examples the client likes and the timeline.
When should I send a branding questionnaire?
Send it once the client has agreed to start, before the discovery session. Their answers make the session a conversation about strategy rather than basic facts.
Can clients upload examples of designs they like?
Yes. The questionnaire has an optional upload for brands, logos or designs they like, saved with their answers.