Brand Awareness Survey Template
A free brand awareness survey for marketers and agencies. Measure who knows your brand, where they heard of it and how they see it next to competitors.
Customize the pages and design to fit your needs.
About this template
Ask unaided and aided recall questions, where people saw you, how familiar they are and whether they have bought. Run it before and after a campaign to see what changed.
Common uses
- Before and after ad campaigns
- Agencies reporting to clients
- Brands entering a new market
Key features
- Unaided and aided recall
- Channel attribution
- Share by link or QR code
What this template asks
When you think of brands in this category, which come to mind first?
Long Text
Which of these brands have you heard of?
Multiple Choice · Our brand, Your top competitor, Your second competitor, A local or store brand, None of these
Where have you seen or heard of us?
Multiple Choice · Social media, Search results, Friend or family, Online ad, Podcast or YouTube, In a store, I haven't
How familiar are you with our brand?
Single Choice · Very familiar, Somewhat familiar, I know the name only, Not at all
Have you bought from us?
Single Choice · Yes, more than once, Yes, once, Not yet
Which 3 words describe our brand?
Short Text · Optional
How likely are you to buy from us in the next 3 months?
Opinion Scale
What's your email address?
Email · Optional
How to use this template
Copy it
Select Use template and a copy opens in your workspace as an unpublished draft.
Make it yours
Edit any question or answer, choose a theme, and add your logo.
Share it
Publish, then send the link, show a QR code, or embed the form on your site. Responses arrive in Submissions.
Frequently asked questions
What is a brand awareness survey?
It measures how many people in your market know your brand. It starts with unaided recall, then aided recall from a list, and asks where they heard of you.
When should I run a brand awareness survey?
Run it before and after a campaign, or every quarter, with the same questions so you can see what changed.
Why ask the open question first?
Asking which brands come to mind before showing a list keeps the answer honest. If people see your name first, recall looks higher than it really is.