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Web Design Questionnaire Template

A free web design questionnaire for agencies and freelancers. Get the goals, pages, budget and deadline before you write a proposal.

Use template

Let's plan your website.

Tell us about your business, your goals and what you need from the site.

About this template

Ask web design clients about their business, the goals of the site, the pages they need, sites they like, budget and deadline, so every project starts with a clear brief.

Common uses

  • Web design agencies
  • Freelance web designers
  • Website redesign projects

Key features

  • Site goals and page count
  • Sites the client likes
  • Budget and deadline

What this template asks

  1. What's your name?

    Short Text

  2. What's your email address?

    Email

  3. What's your business called, and what does it do?

    Long Text

  4. Do you have a website today?

    Single Choice · Yes, it needs a redesign, Yes, it needs a few updates, No, this is a new site

  5. What should the new site help you do?

    Multiple Choice · Get more leads, Sell online, Take bookings, Show our work, Share information

  6. How many pages do you think you need?

    Single Choice · 1 to 5, 6 to 15, 16 or more, Not sure

  7. Share two or three websites you like, and why

    Long Text · Optional

  8. What's your budget?

    Single Choice · Under $1,000, $1,000 to $3,000, $3,000 to $10,000, $10,000 or more

  9. When do you need the site live?

    Single Choice · Within a month, 1 to 3 months, 3 months or more, No deadline

Frequently asked questions

What should a web design questionnaire ask clients?

What the business does, whether there is a site today, what the new site should achieve, how many pages it needs, sites the client likes, the budget and the deadline.

When should I send the web design questionnaire?

Send it after the first call and before you write the proposal. The answers let you scope the project and price it accurately.

Can clients share examples of sites they like?

Yes. The questionnaire asks for two or three websites they like and why, which tells you far more about taste than a list of adjectives.

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