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Content Brief Template

A free content brief template for writers, content teams and agencies. Clients set the topic, reader, keyword and due date before writing starts.

Use template

Customize the pages and design to fit your needs.

Brief us on the piece.

Share the topic, reader and due date in about 5 minutes.

About this template

Collect the content type, topic, reader, main keyword, call to action, length, key points, sources and brand guidelines in one content brief. Every brief arrives in the same shape, ready to hand to a writer.

Common uses

  • Content and SEO agencies
  • Freelance writers
  • In house content teams

Key features

  • Reader, keyword and call to action
  • Style guide upload
  • Length, content type and due date

What this template asks

  1. What's your name?

    Short Text

  2. What's your work email?

    Email

  3. Which company or client is this for?

    Short Text

  4. What type of content is it?

    Single Choice · Blog post, Landing page, Email, Social post, Video script, Other

  5. What's the working title or topic?

    Short Text

  6. Who is the reader?

    Long Text

  7. What's the main keyword?

    Short Text · Optional

  8. What should the reader do next?

    Short Text

  9. Roughly how long should it be?

    Single Choice · Under 500 words, 500 to 1,000 words, 1,000 to 2,000 words, Over 2,000 words

  10. Which points must it cover?

    Long Text

  11. Any examples or sources to use?

    Long Text · Optional

  12. Upload your brand or style guide

    File · Optional

  13. When is it due?

    Date

How to use this template

  1. Copy it

    Select Use template and a copy opens in your workspace as an unpublished draft.

  2. Make it yours

    Edit any question or answer, choose a theme, and add your logo.

  3. Share it

    Publish, then send the link, show a QR code, or embed the form on your site. Responses arrive in Submissions.

Frequently asked questions

What should a content brief include?

The content type, topic, reader, main keyword, call to action, length, key points, sources and brand guidelines, plus a due date. Every request arrives with the same fields.

Who fills in the content brief?

Usually the client or the person requesting the piece. Writers then work from one complete brief instead of a long email thread.

Can I send briefs to my project tool?

Yes. Send each brief to Google Sheets or a webhook, so it lands in your content calendar or project board.

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