Skip to content

Qualify leads before they reach your inbox.

From the ad click to the right next step.

You choose where each level goes.

From Meta ad

Lead form

Dana answered

Over $5,000

Answering

Hot leads

Your pricing page

Warm leads

Their own ending

Not a fit

A free guide

Your ads learn which leads were good.

Only hot and warm leads count as leads in your Meta, Google Ads or TikTok pixel, so your campaigns find more people like them.

Every lead's level also reaches your CRM, sheets and team chat.

Set up ad pixels
Hot lead

Dana Reyes

Brightside Dental

Over $5,000 · Starts this month

Meta Pixel

Qualified lead sent

LeadConnector

Contact tagged hot

Your inbox

Hot lead alert

Your rules, applied to every lead.

  1. Mark the answers that matter

    Tag each answer as a good fit or a deal breaker.

  2. Choose how picky to be

    Decide how many good answers make someone hot.

  3. Pick each level's next step

    A booking page, a page on your website or an ending of its own.

Made for teams that live on leads.

Marketing agencies

Hand clients leads that already fit, booked straight into their calendar.

Monthly ad budget

Over $5,000

Hot

Lead generation agencies

Every lead arrives with the answers that qualified it.

Decision maker

Yes, I sign off

Hot

B2B sales teams

Book demos only with companies that fit. Work emails count as a good sign.

Team size

11 to 50 people

Warm

Service businesses

Real estate, insurance, legal and home services. Quote ready leads come first.

Timeline

Just browsing

Not a fit

Questions about lead qualification.

What is lead qualification software?

Lead qualification software checks each new lead against your criteria, such as budget, need and timing, and tells you which ones to follow up first. Reuily does it inside the form, so every response arrives marked hot, warm or not a fit.

Is Reuily lead scoring software?

Reuily qualifies leads without points. You mark which answers are a good fit and which are deal breakers, and each lead lands in one of three levels: hot, warm or not a fit. The answers that decided the level are listed with every lead.

Does Reuily use AI to qualify leads?

AI can build the form for you on Pro: it writes the qualifying questions, marks which answers are a good fit and writes an ending for each level. The level itself comes from your rules, on every plan, so every lead is sorted the same way.

What is lead qualification?

Lead qualification is deciding which leads are worth a sales conversation. Reuily does it on the form: you mark which answers are a good fit and which are deal breakers, and every response is sorted into hot, warm or not a fit as it arrives.

Is lead qualification free?

Yes. Lead forms, lead levels, endings for each level, booking for hot leads and hot lead email alerts are on every plan, including Free, with unlimited responses (Free includes 100 email alerts a month). Ad pixels, website redirects after the form, hot leads who left before finishing and AI form builds are on Pro.

How does Reuily decide a lead is hot?

Each tagged answer is a good sign or a deal breaker. A lead is hot when enough answers are good signs, warm when some are, and not a fit as soon as they give a deal breaker. You choose how picky the rule is and which questions are must haves.

Can only hot leads book a call?

Yes. Add a Calendly or Cal.com booking page and turn on booking for hot leads only. Warm leads see their own ending instead, so your calendar fills with people who fit.

Will my ads learn which leads were good?

Yes. Paste your Meta, Google Ads or TikTok pixel ID. On a lead form only hot and warm leads count as leads, and hot leads also send a qualified lead event, so your campaigns optimize for people who can buy. Ad pixels are on Pro.

Does the lead level reach my CRM?

Every response carries its lead level and the answers behind it to LeadConnector, Google Sheets, Slack, Discord, webhooks and the API, so your team can work hot leads first.

Can AI build a lead qualification form?

Yes. Describe your ideal client in a sentence and Reuily writes the questions, tags the answers and writes an ending for each level. You can change any of it before you share the form. AI form builds are on Pro and Business.

Free on every plan.

Spend your calls on the right people.