Market Research templates
Good research starts with the right people and the right questions. These templates cover the surveys researchers send most: market research, brand awareness, participant screeners and customer feedback.
Share each survey by link, embed or QR code, use conditional logic to screen people out, and send every response to Google Sheets to compare groups.
Which market research form do you need?
- Customer Satisfaction (CSAT) Survey TemplateMeasure how happy customers are after a purchase or visit.
- Net Promoter Score (NPS) Survey TemplateTrack how likely customers are to recommend you.
- User Research Survey TemplateRecruit product research participants and learn their current behavior.
- Market Research Survey TemplateBuying habits, choice drivers and frustrations in your category.
- Brand Awareness Survey TemplateUnaided and aided recall, and where people heard of you.
- Screener Survey TemplateFind qualified people for focus groups and interviews.
Tips for market research surveys
Screen before you research
Send a screener first and use conditional logic to end it early for people outside your profile, so your study only hears from the right people.
Ask open questions first
Ask which brands come to mind before you show a list. Seeing names first changes the answers.
Keep it under 5 minutes
Short surveys get more complete answers. Cut any question you won't act on.
Frequently asked questions
Can I send survey results to a spreadsheet?
Yes. Connect Google Sheets and every response lands in a new row, ready to filter and chart.
Can I track which channel sent each response?
Yes. Add ref=name to each link you share, such as ref=newsletter, and the tag is saved with the response.
Can respondents stay anonymous?
Yes, if you remove the name and email questions. These surveys keep email optional, so you can delete it for an anonymous study.