Market Research Survey Template
A free market research survey template for founders, brands and researchers. Learn how customers buy, what matters to them and what frustrates them.
Customize the pages and design to fit your needs.
About this template
Ask people how often they buy in your category, where they shop, what drives their choice and what they wish were better. Responses go to Google Sheets so you can compare segments.
Common uses
- Founders testing a new market
- Brands planning a product line
- Students and researchers
Key features
- Buying habits and drivers
- Opinion scale questions
- Responses in Google Sheets
What this template asks
What's your age?
Single Choice · Under 25, 25 to 34, 35 to 44, 45 to 54, 55 or older
Where do you live?
Short Text · Optional
How often do you buy products like ours?
Single Choice · Every week, Every month, A few times a year, Rarely or never
Where do you usually buy them?
Multiple Choice · Online stores, Big box stores, Local shops, Direct from brands, Somewhere else
What matters most when you choose?
Multiple Choice · Price, Quality, Brand reputation, Reviews, Convenience, Sustainability
Which brands have you bought from in the past year?
Long Text · Optional
What frustrates you about the options today?
Long Text
How likely are you to try a new brand in this category?
Opinion Scale
What would make you switch?
Long Text · Optional
What's your email address?
Email · Optional
How to use this template
Copy it
Select Use template and a copy opens in your workspace as an unpublished draft.
Make it yours
Edit any question or answer, choose a theme, and add your logo.
Share it
Publish, then send the link, show a QR code, or embed the form on your site. Responses arrive in Submissions.
Frequently asked questions
What questions should a market research survey ask?
Who the person is, how often they buy, where they shop, what drives their choice, which brands they use and what frustrates them today. Edit the options to match your category.
How many responses do I need?
For early direction, 50 to 100 responses from your target buyers is a good start. Share the link in communities, newsletters or with a QR code at events.
Can I compare answers by group?
Yes. Send responses to Google Sheets and filter by age, buying habits or where people shop.