Product templates
Product teams need two kinds of input: what users think, and what they do. These product survey templates collect both, from feedback and NPS scores to bug reports and research screeners.
Each template keeps the problem at the centre. A feature request asks what people are trying to achieve, and a bug report asks for steps to reproduce, so your team can act without a follow-up call.
Which product survey should you run?
- Customer Feedback Form TemplateOpen feedback with a star rating, for in-app links or emails.
- Project Intake Form TemplateTurn internal requests into briefs with priority and success criteria.
- Waitlist Form TemplateValidate demand for a new product or feature before you build it.
- Net Promoter Score (NPS) Survey TemplateTrack loyalty over time with the 0 to 10 NPS question and a follow-up.
- Product Feedback Form TemplateA product feedback survey template that rates usability and importance by feature area.
- Feature Request Form TemplateCollect ideas framed around the problem, with how often people hit it.
- Bug Report Form TemplateReproducible bug reports with severity and a screenshot.
- User Research Survey TemplateA UX survey that screens users by behaviour and recruits them for interviews.
Tips for product feedback you can act on
Ask about the problem first
"What were you trying to do?" comes before "What feature do you want?". The problem tells you more than the proposed fix.
Segment by feature area
A question on which part of the product someone uses lets you filter responses later, instead of reading every answer together.
Recruit from the survey
End research surveys with an optional interview invitation, shown only to people who match your criteria with Flows.
Frequently asked questions
What questions should a product feedback survey ask?
Which feature they use, how easy it is, how important it is to them, and one open question about what frustrates them. Keep it under five minutes so people finish.
How often should I run an NPS survey?
Every three to six months for the same users. Asking more often annoys people and the score rarely changes faster than that.
Can I send product feedback to Slack or Jira?
Yes, through a webhook or an automation tool that connects to them. You can also send responses to Google Sheets for triage.