# Reseller Application Form Template

> A free reseller application form for software and tech companies. Partners apply to resell your product, and lead mode shows which ones to approve first.

Screen every MSP, consultant or agency that wants to resell your product. Collect their business, client base, region, sales and support team and first year plans, and lead mode marks partners with real reach as hot leads.

Canonical: https://reuily.com/templates/reseller-application
Use this template: https://reuily.com/form/from-template/reseller-application
Collections: Marketing & Sales, Applications & HR, SaaS, IT & Tech Support
Last updated: 2026-10-24

## Questions

- Question 1: What's your company name? (Short Text, required)
- Question 2: What's your name? (Short Text, required)
- Question 3: What's your work email? (Email, required)
- Question 4: What's your phone number? (Phone, required)
- Question 5: What's your website? (URL, required)
- Question 6: What kind of business are you? (Single Choice, required). Options: Managed service provider; IT consultant or VAR; Agency; Software reseller or distributor; Something else
- Question 7: Which regions do you sell in? (Short Text, required)
- Question 8: How many active clients do you serve? (Single Choice, required). Options: Under 10; 10 to 50; 51 to 200; Over 200
- Question 9: Do you already resell similar products? (Yes / No, required)
- Question 10: Do you have a team for sales and support? (Yes / No, required)
- Question 11: How many customers could you bring in the first year? (Single Choice, required). Options: 1 to 5; 6 to 20; Over 20; Not sure yet
- Question 12: Tell us about your business (Long Text, required)
- Question 13: Upload a company overview (File, optional)

## Common uses

- SaaS partner programs
- Software vendors recruiting MSPs
- Channel and distribution teams

## Key features

- Client base and region
- First year plans
- Hot lead tagging

## Frequently asked questions

### What should a reseller application ask?

The partner's business type, website, regions, client base, whether they resell similar products, their sales and support team and how many customers they could bring.

### How does lead mode pick partners?

Partners with a larger client base, a sales and support team and real first year plans come through as hot leads, so you review those first.

### Can approved resellers go straight to my CRM?

Yes. Send applications to LeadConnector as contacts with tags and a lead level, or to other tools with Google Sheets or a webhook.