Reseller Application Form Template
A free reseller application form for software and tech companies. Partners apply to resell your product, and lead mode shows which ones to approve first.
Customize the pages and design to fit your needs.
About this template
Screen every MSP, consultant or agency that wants to resell your product. Collect their business, client base, region, sales and support team and first year plans, and lead mode marks partners with real reach as hot leads.
Common uses
- SaaS partner programs
- Software vendors recruiting MSPs
- Channel and distribution teams
Key features
- Client base and region
- First year plans
- Hot lead tagging
What this template asks
What's your company name?
Short Text
What's your name?
Short Text
What's your work email?
Email
What's your phone number?
Phone
What's your website?
URL
What kind of business are you?
Single Choice · Managed service provider, IT consultant or VAR, Agency, Software reseller or distributor, Something else
Which regions do you sell in?
Short Text
How many active clients do you serve?
Single Choice · Under 10, 10 to 50, 51 to 200, Over 200
Do you already resell similar products?
Yes / No
Do you have a team for sales and support?
Yes / No
How many customers could you bring in the first year?
Single Choice · 1 to 5, 6 to 20, Over 20, Not sure yet
Tell us about your business
Long Text
Upload a company overview
File · Optional
How to use this template
Copy it
Select Use template and a copy opens in your workspace as an unpublished draft.
Make it yours
Edit any question or answer, choose a theme, and add your logo.
Share it
Publish, then send the link, show a QR code, or embed the form on your site. Responses arrive in Submissions.
Frequently asked questions
What should a reseller application ask?
The partner's business type, website, regions, client base, whether they resell similar products, their sales and support team and how many customers they could bring.
How does lead mode pick partners?
Partners with a larger client base, a sales and support team and real first year plans come through as hot leads, so you review those first.
Can approved resellers go straight to my CRM?
Yes. Send applications to LeadConnector as contacts with tags and a lead level, or to other tools with Google Sheets or a webhook.