# Market Research Survey Template

> A free market research survey template for founders, brands and researchers. Learn how customers buy, what matters to them and what frustrates them.

Ask people how often they buy in your category, where they shop, what drives their choice and what they wish were better. Responses go to Google Sheets so you can compare segments.

Canonical: https://reuily.com/templates/market-research-survey
Use this template: https://reuily.com/form/from-template/market-research-survey
Collections: Education & Research, Market Research, Marketing, Product
Last updated: 2026-10-24

## Questions

- Question 1: What's your age? (Single Choice, required). Options: Under 25; 25 to 34; 35 to 44; 45 to 54; 55 or older
- Question 2: Where do you live? (Short Text, optional)
- Question 3: How often do you buy products like ours? (Single Choice, required). Options: Every week; Every month; A few times a year; Rarely or never
- Question 4: Where do you usually buy them? (Multiple Choice, required). Options: Online stores; Big box stores; Local shops; Direct from brands; Somewhere else
- Question 5: What matters most when you choose? (Multiple Choice, required). Options: Price; Quality; Brand reputation; Reviews; Convenience; Sustainability
- Question 6: Which brands have you bought from in the past year? (Long Text, optional)
- Question 7: What frustrates you about the options today? (Long Text, required)
- Question 8: How likely are you to try a new brand in this category? (Opinion Scale, required)
- Question 9: What would make you switch? (Long Text, optional)
- Question 10: What's your email address? (Email, optional)

## Common uses

- Founders testing a new market
- Brands planning a product line
- Students and researchers

## Key features

- Buying habits and drivers
- Opinion scale questions
- Responses in Google Sheets

## Frequently asked questions

### What questions should a market research survey ask?

Who the person is, how often they buy, where they shop, what drives their choice, which brands they use and what frustrates them today. Edit the options to match your category.

### How many responses do I need?

For early direction, 50 to 100 responses from your target buyers is a good start. Share the link in communities, newsletters or with a QR code at events.

### Can I compare answers by group?

Yes. Send responses to Google Sheets and filter by age, buying habits or where people shop.