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Financial Planning Questionnaire Template

A free financial planning questionnaire for advisors. Prospects share goals, assets and timeline, and lead mode marks the ones worth meeting soon as hot leads.

Use template

Customize the pages and design to fit your needs.

Plan your financial future.

A few questions about your goals help us make our first meeting useful.

About this template

Learn a prospect's goals, household, investable assets, retirement timeline and risk comfort before the first meeting. Lead mode marks prospects who fit your minimum and want help soon as hot leads.

Common uses

  • Financial advisors and planners
  • Wealth management firms
  • Retirement and insurance planners

Key features

  • Goals, assets and retirement timeline
  • Risk comfort question
  • Hot lead tagging

What this template asks

  1. What's your full name?

    Short Text

  2. What's your email address?

    Email

  3. What's your phone number?

    Phone · Optional

  4. What would you like help with?

    Multiple Choice · Retirement planning, Investing, Saving for education, Paying down debt, Tax planning, Estate planning

  5. Who is in your household?

    Single Choice · Just me, Me and a partner, Me, a partner and children, Me and children

  6. Roughly how much do you have saved and invested?

    Single Choice · Under $50,000, $50,000 to $250,000, $250,000 to $1 million, Over $1 million

  7. When do you plan to retire?

    Single Choice · Already retired, Within 10 years, In 10 to 20 years, More than 20 years away

  8. How do you feel when your investments drop?

    Single Choice · I sell to avoid more losses, I wait it out, I buy more

  9. When would you like to start working with an advisor?

    Single Choice · Right away, In the next few months, Just exploring

  10. What's your biggest money question right now?

    Long Text · Optional

How to use this template

  1. Copy it

    Select Use template and a copy opens in your workspace as an unpublished draft.

  2. Make it yours

    Edit any question or answer, choose a theme, and add your logo.

  3. Share it

    Publish, then send the link, show a QR code, or embed the form on your site. Responses arrive in Submissions.

Frequently asked questions

What does a financial planning questionnaire cover?

Goals, household, savings and investments, retirement timeline, comfort with risk, timing and the client's biggest money question.

How does lead mode qualify prospects?

Prospects above your asset minimum who are near retirement and want help soon are marked hot. Those under the minimum are flagged as not a fit. Edit the ranges to match your practice.

Is this a risk tolerance questionnaire?

It includes one risk question to start the conversation. Use your firm's full risk assessment once the client signs on.

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