# Content Brief Template

> A free content brief template for writers, content teams and agencies. Clients set the topic, reader, keyword and due date before writing starts.

Collect the content type, topic, reader, main keyword, call to action, length, key points, sources and brand guidelines in one content brief. Every brief arrives in the same shape, ready to hand to a writer.

Canonical: https://reuily.com/templates/content-brief
Use this template: https://reuily.com/form/from-template/content-brief
Collections: Requests & Intake, Agencies, Creators & Media, Marketing
Last updated: 2026-10-24

## Questions

- Question 1: What's your name? (Short Text, required)
- Question 2: What's your work email? (Email, required)
- Question 3: Which company or client is this for? (Short Text, required)
- Question 4: What type of content is it? (Single Choice, required). Options: Blog post; Landing page; Email; Social post; Video script; Other
- Question 5: What's the working title or topic? (Short Text, required)
- Question 6: Who is the reader? (Long Text, required)
- Question 7: What's the main keyword? (Short Text, optional)
- Question 8: What should the reader do next? (Short Text, required)
- Question 9: Roughly how long should it be? (Single Choice, required). Options: Under 500 words; 500 to 1,000 words; 1,000 to 2,000 words; Over 2,000 words
- Question 10: Which points must it cover? (Long Text, required)
- Question 11: Any examples or sources to use? (Long Text, optional)
- Question 12: Upload your brand or style guide (File, optional)
- Question 13: When is it due? (Date, required)

## Common uses

- Content and SEO agencies
- Freelance writers
- In house content teams

## Key features

- Reader, keyword and call to action
- Style guide upload
- Length, content type and due date

## Frequently asked questions

### What should a content brief include?

The content type, topic, reader, main keyword, call to action, length, key points, sources and brand guidelines, plus a due date. Every request arrives with the same fields.

### Who fills in the content brief?

Usually the client or the person requesting the piece. Writers then work from one complete brief instead of a long email thread.

### Can I send briefs to my project tool?

Yes. Send each brief to Google Sheets or a webhook, so it lands in your content calendar or project board.