# Branding Questionnaire Template

> A free branding questionnaire for designers and agencies. Get the brand's story, audience, style and scope before you design.

Ask branding clients about their business, ideal customers, competitors, personality, style and the deliverables they need, so the brand project starts from a clear brief.

Canonical: https://reuily.com/templates/branding-questionnaire
Use this template: https://reuily.com/form/from-template/branding-questionnaire
Collections: Requests & Intake, Agencies, Marketing
Last updated: 2026-10-13

## Questions

- Question 1: What's your name? (Short Text, required)
- Question 2: What's your email address? (Email, required)
- Question 3: What's your business called? (Short Text, required)
- Question 4: Describe your business in one or two sentences (Long Text, required)
- Question 5: Who are your ideal customers? (Long Text, required)
- Question 6: Who are your main competitors? (Long Text, optional)
- Question 7: Which words should describe your brand? (Multiple Choice, required). Options: Bold; Friendly; Premium; Playful; Trustworthy; Modern
- Question 8: What do you need? (Multiple Choice, required). Options: Logo; Colors and fonts; Brand guidelines; Website design; Social media graphics
- Question 9: Share any brands or designs you like (File, optional)
- Question 10: When do you need it? (Single Choice, required). Options: Within a month; 1 to 3 months; 3 months or more

## Common uses

- Branding agencies
- Freelance designers
- Rebrands and new businesses

## Key features

- Audience and competitors
- Brand personality
- Deliverables and timing

## Frequently asked questions

### What should a branding questionnaire include?

The business name and story, ideal customers, main competitors, the words that should describe the brand, the deliverables needed, examples the client likes and the timeline.

### When should I send a branding questionnaire?

Send it once the client has agreed to start, before the discovery session. Their answers make the session a conversation about strategy rather than basic facts.

### Can clients upload examples of designs they like?

Yes. The questionnaire has an optional upload for brands, logos or designs they like, saved with their answers.