# Qualify leads before they reach your inbox. > Qualify leads on the form: Reuily sorts every lead into hot, warm or not a fit, books calls with good fits and tells your ads which leads count. Canonical: https://reuily.com/lead-qualification Last updated: 2026-10-25 Reuily asks the questions your sales team would ask, sorts every lead into hot, warm or not a fit, and sends each one to the right next step. ## Key facts - What it is: lead qualification software built into Reuily's form builder. It qualifies leads while they answer the form. - Levels: every response is marked hot, warm or not a fit, with the answers that decided it. - Rules: tag answers as a good fit or a deal breaker, set number ranges, mark must have questions, count work emails as a good sign, and choose relaxed, normal or picky. - No points: Reuily does not add up a lead score; levels come from the rules above. - Price: lead forms, lead levels, endings for each level, booking for hot leads and hot lead email alerts are on every plan, including Free, with unlimited responses (Free includes 100 email alerts a month). Ad pixels, website redirects after the form, hot leads who left before finishing and AI form builds are on Pro. - Booking: Calendly or Cal.com booking pages, shown to hot leads only if you choose. - Ads (Pro): Meta, Google Ads and TikTok pixels. On a lead form only hot and warm leads count as leads; hot leads also send a qualified lead event. - Integrations: LeadConnector, Google Sheets, Slack, Discord, webhooks and the API all receive the lead level. - AI (Pro and Business): describe your ideal client and AI writes the questions, tags the answers and writes an ending for each level. ## What happens to each lead You choose where each level goes next: a Calendly or Cal.com booking page, a page on your website, or an ending written for that level. A common setup: - Hot lead: books a call, and you get an email alert. - Warm lead: sees an ending written for them or goes on to a page on your website. - Not a fit: the form can end at the first deal breaker with a kind goodbye. ## Ads and tools Paste a Meta, Google Ads or TikTok pixel ID. On a lead form only hot and warm leads count as leads, and hot leads also send a qualified lead event. The lead level and the answers behind it reach LeadConnector, Google Sheets, Slack, Discord, webhooks and the API. ## How to set it up 1. Mark the answers that matter. Tag each answer as a good fit or a deal breaker. 2. Choose how picky to be. Decide how many good answers make someone hot. 3. Pick each level's next step. A booking page, a page on your website or an ending of its own. ## Who uses it - Marketing agencies: Hand clients leads that already fit, booked straight into their calendar. - Lead generation agencies: Every lead arrives with the answers that qualified it. - B2B sales teams: Book demos only with companies that fit. Work emails count as a good sign. - Service businesses: Real estate, insurance, legal and home services. Quote ready leads come first. ## Frequently asked questions ### What is lead qualification software? Lead qualification software checks each new lead against your criteria, such as budget, need and timing, and tells you which ones to follow up first. Reuily does it inside the form, so every response arrives marked hot, warm or not a fit. ### Is Reuily lead scoring software? Reuily qualifies leads without points. You mark which answers are a good fit and which are deal breakers, and each lead lands in one of three levels: hot, warm or not a fit. The answers that decided the level are listed with every lead. ### Does Reuily use AI to qualify leads? AI can build the form for you on Pro: it writes the qualifying questions, marks which answers are a good fit and writes an ending for each level. The level itself comes from your rules, on every plan, so every lead is sorted the same way. ### What is lead qualification? Lead qualification is deciding which leads are worth a sales conversation. Reuily does it on the form: you mark which answers are a good fit and which are deal breakers, and every response is sorted into hot, warm or not a fit as it arrives. ### Is lead qualification free? Yes. Lead forms, lead levels, endings for each level, booking for hot leads and hot lead email alerts are on every plan, including Free, with unlimited responses (Free includes 100 email alerts a month). Ad pixels, website redirects after the form, hot leads who left before finishing and AI form builds are on Pro. ### How does Reuily decide a lead is hot? Each tagged answer is a good sign or a deal breaker. A lead is hot when enough answers are good signs, warm when some are, and not a fit as soon as they give a deal breaker. You choose how picky the rule is and which questions are must haves. ### Can only hot leads book a call? Yes. Add a Calendly or Cal.com booking page and turn on booking for hot leads only. Warm leads see their own ending instead, so your calendar fills with people who fit. ### Will my ads learn which leads were good? Yes. Paste your Meta, Google Ads or TikTok pixel ID. On a lead form only hot and warm leads count as leads, and hot leads also send a qualified lead event, so your campaigns optimize for people who can buy. Ad pixels are on Pro. ### Does the lead level reach my CRM? Every response carries its lead level and the answers behind it to LeadConnector, Google Sheets, Slack, Discord, webhooks and the API, so your team can work hot leads first. ### Can AI build a lead qualification form? Yes. Describe your ideal client in a sentence and Reuily writes the questions, tags the answers and writes an ending for each level. You can change any of it before you share the form. AI form builds are on Pro and Business. - [Start from the lead generation form template](https://reuily.com/templates/lead-generation-form) - [Start free](https://reuily.com/signup) - [Pricing](https://reuily.com/pricing) - [Ad pixels guide](https://reuily.com/help/integrations/ad-pixels)